A nonprofit organization, “CURE: Conquer Cancer,” set out to revamp its digital presence and fundraising efforts. Facing stiff competition from local and national entities with significant TV-driven campaigns like St. Jude’s and St. Baldrick’s, CURE embarked on a journey to grow its social media following, strengthen online engagement, and substantially increase fundraising efforts.
Social Media Growth
Zero to 340,000 followers
Social media following
competing effectively against
national organizations.
Annual Funding Growth
$800,000 to $5 million
substantial increase, expand their programs and reach
Online Fundraising
Program raised more than $1 million strictly through online & social media
initiatives, demonstrating the power of online engagement
Conclusion
CURE’s journey from a digital novice to a formidable force in online engagement and fundraising showcases the transformative power of social media and strategic messaging for nonprofit organizations. Their remarkable results demonstrate how a well-executed digital strategy can not only compete with established entities but also significantly enhance their mission and impact.