The Kahala Hotel and Resort, an upscale luxury destination in Hawaii, sought to enhance its online presence and leverage social media to boost engagement, expand its reach, and generate direct revenue. The resort faced the challenge of growing its social media following, increasing engagement, and effectively managing multiple pages, including four restaurant pages, while climbing to the #1 position in its competitive set and maintaining an impeccable online reputation.
The Kahala Hotel and Resort, an upscale luxury destination in Hawaii, sought to enhance its online presence and leverage social media to boost engagement, expand its reach, and generate direct revenue. The resort faced the challenge of growing its social media following, increasing engagement, and effectively managing multiple pages, including four restaurant pages, while climbing to the #1 position in its competitive set and maintaining an impeccable online reputation.
Social Media Growth
30K followers
to over 3,75,000,
Expansion of its online community
Maximized Reach and Engagement
Reached:
24 Million in 2022
representing a 162% increase
compared to the previous year
Engagement:
06 Million, Marking a 127%
year-over-year increase with an impressive 18% engagement rate.
Annual Sales Growth
$500,000
Annual direct booking revenue from social pages
Competitive Positioning
The Kahala Hotel and Resort successfully rose from the
5th position to the #1 position in its competitive set
showcasing its effective positioning and strategic campaigns
Conclusion
The Kahala Hotel and Resort’s journey exemplifies the transformative power of an effective digital strategy in enhancing online engagement and driving direct revenue for a luxury destination. By addressing the challenges of multi-page management and online reputation, the resort successfully achieved its objectives and established itself as a leader in its competitive set.