Milani Cosmetics embarked on a journey to expand its online presence and effectively compete with top-tier brands in the beauty industry. The company set ambitious goals to grow its social media
following, boost engagement, increase online sales, gain new marketing business for its sister company,
Jordan Cosmetics, and launch new websites for both brands
Milani Cosmetics embarked on a journey to expand its online presence and effectively compete with top-tier brands in the beauty industry. The company set ambitious goals to grow its social media
following, boost engagement, increase online sales, gain new marketing business for its sister company,
Jordan Cosmetics, and launch new websites for both brands
Social Media Results
300KÂ to more than
2 million followers
Social media skyrocketed
Sales Impact
6x Increased
achieved a remarkable
online sales
Social Media Engagement
9x Increased
monthy remarkable
engagement on social media
Conclusion
Milani’s journey from a relatively small presence in the beauty industry to a prominent player
illustrates the power of strategic digital marketing, social media, and web development in today’s
competitive landscape. Their results demonstrate that with the right approach and dedication, even
smaller companies can effectively compete with industry giants and experience substantial growth.