Traditions of Braselton, a real estate community dedicated to providing small-town charm and an urban lifestyle, aimed to enhance its social media presence, increase brand visibility, and drive sales. The objective was to grow its online community, engage with prospective homeowners, and create a sense of connection with the Traditions of Braselton lifestyle
Traditions of Braselton, a real estate community dedicated to providing small-town charm and an urban lifestyle,
aimed to enhance its social media presence, increase brand visibility, and drive sales. The objective was to grow its
online community, engage with prospective homeowners, and create a sense of connection with the Traditions of
Braselton lifestyle
Growing Social Presence
600 to 2.8K following
Substantial expansion and engagement with prospective homeowners
Online Sales Increase
105% Increase
Remarkable growth in online sales
Continued Expansion
Traditions of Braselton continues to expand its online community,
creating a thriving digital presence that accurately reflects the community’s essence and appeal
Conclusion
Traditions of Braselton’s journey exemplifies the impact of a well-executed social media strategy in
expanding online presence, enhancing brand visibility, and attracting prospective homeowners.
Through their partnership with KMI, they have successfully positioned themselves as an appealing real
estate community, offering a unique lifestyle that resonates with their motto, “Life is sweeter here.”