A public utility company, referred to as “Georgia Power,” embarked on a journey to create a niche social following while promoting electric vehicle (EV) adoption in the state of Georgia. The company set ambitious goals to build a substantial social media presence, engage its audience, and actively contribute to Georgia’s rise in electric vehicle registrations.
A public utility company, referred to as “Georgia Power,” embarked on a journey to create a niche social
following while promoting electric vehicle (EV) adoption in the state of Georgia. The company set ambitious
goals to build a substantial social media presence, engage its audience, and actively contribute to Georgia’s
rise in electric vehicle registrations
Social Media Results
66K million followers
Social media skyrocketed
High Engagement
400,000 Engagements
Success in keeping
the audience actively
EV Adoption in Georgia
Through their efforts to promote electric vehicle adoption,
Georgia moved to a top-10 state in EV auto registrations,
contributing to a more sustainable future.
Conclusion
Georgia Powers EcoPower Utilities’ journey from a social media newcomer to a leader in engaging
their audience and promoting electric vehicle adoption underscores the power of strategic social
media management and community engagement. Their results exemplify how a utility company
can play a vital role in driving positive change and sustainability in their community