Swoozie’s, a popular gift and stationery store, faced a challenging period as it went through bankruptcy and had an inactive online presence. KMI, took on the task of reviving Swoozie’s online presence and increasing its social media following. Despite no external advertising support, the collaboration led to impressive results, establishing Swoozie’s as a strong contender in its category.
Swoozie’s, a popular gift and stationery store, faced a challenging period as it went through bankruptcy and
had an inactive online presence. KMI, took on the task of reviving Swoozie’s online presence and increasing
its social media following. Despite no external advertising support, the collaboration led to impressive results,
establishing Swoozie’s as a strong contender in its category.
Social Media Revival
Efficient rate, reinvigorating the brand's online presence
Competitive Positioning
Securing a solid #2 position
in its category, demonstrating resilience and growth
Website Traffic Growth
Website traffic increased by an impressive 98%,
signaling the success of their advertising and SEO efforts
Online Sales Growth
20% year over year growth
Swoozie's Achieved After in online sales
Conclusion
Swoozie’s journey exemplifies the impact of a well-executed social media revival and strategic
marketing efforts in the face of bankruptcy and inactivity. Through their partnership with KMI, the
brand not only revived its online presence but also positioned itself as a competitive player in the
market while achieving remarkable growth in website traffic and online sales.