Advantages of SEM
Search Engine Marketing (SEM) is a digital marketing tool used by businesses to boost website/brand visibility on Search Engine Results Pages (SERPs) through targeted ads. These ads, known as Pay-per-click (PPC), show up on search engines like Google and Bing.
Advertisers bid to have their ads displayed in search results, appearing as images, product listing ads (PLA), or small text-based ads. About 95% of users rely on search engines for product research before purchase, compared to 45% using social media. Quite compelling, isn’t it?
Pros of Search Engine Marketing
- Focuses on users intent : Search engine marketing focuses on customers near conversion, making it a unique advantage of SEM services.
- Quick results : Search engine marketing, with its paid ads, can quickly deliver great results if you’ve optimized keywords and landing pages. Unlike organic marketing, which takes a long time, SEM is faster.
- Managing is easy : It’s amazing that you can schedule and control your own ad campaigns on search engines. Platforms like Google Ads let you set budgets, define bids, and you can stop campaigns whenever you want.
- Monitor ad campaigns : To further optimize your ad campaigns, you can get real time data of impressions vs action taken i.e the number of times your ad was seen versus the clicks. This feature makes search engine marketing services even popular.
- Pay only when clicked : With search engine marketing, you only pay when your ads are clicked. Even if someone doesn’t click, your brand still gets attention, giving you an advantage.
Now make your business more discoverable!
If you’re seeking top-notch digital marketing to boost your brand, try our search engine marketing services at Kreative Marketing Insights (KMI). Our Atlanta-based agency has a team of specialists ready to drive leads, conversions, and sales. Just reach out to us.
Pay-per-Click (PPC)
What is Pay-per-Click advertising?
Paid ads effectively position a brand and increase sales through search engines. In these digital initiatives, companies pay search engines to display their ads in prime positions for better rankings and sales. PPC is the most widely used form of paid search on search engine results pages.
Is PPC good for my business?
If you’re a small to mid-sized business owner wanting to reach the right audience, pay-per-click marketing is the ideal digital tool. You can bid for keywords, set your own budget, and stop ad campaigns whenever you want.
Advantages of PPC ad campaigns :
- Cost-effective : PPC ads let you set and control your ad budget, and you can monitor how it’s spent. Since many search engines use bidding, the market determines the price of the ads.
- Target right audience : PPC ads offer the advantage of reaching your specific audience by using the right keywords. For instance, if you’re in the car rentals business, bidding on keywords like ‘car for rent’ or ‘budget-friendly car rentals’ can enhance your chances of conversions.
- Effective results : Unlike other digital strategies like SEO, paid ads provide maximum freedom with results in just a few days or hours. The journey from ad display to conversion is shorter, making paid ads quicker in delivering results.
Get started with Pay-per-click ad services!
Pay-per-click ad campaigns provide businesses with control over costs, targeting specific audiences through keyword bidding, and the flexibility to stop campaigns as needed. It offers a quick and measurable way to generate results in digital marketing. To accomplish this mission, KMI stands with you, as the leading digital marketing agency in Atlanta which offers pay-per-click ad services
Google Ads
Do you know what a Google ad is?
Google Ads, also known as Google AdWords, is an online platform that operates on a bidding system. It allows the launch of various ad formats, including text-based ads, image ads, and YouTube ads.
Google Ads is suitable for a wide range of users, including businesses of all sizes, entrepreneurs, marketers, and anyone looking to promote products or services online.
Types of Google Ads :
- Smart campaigns
- Shopping ads
- Display ads
- App ads
- Responsive search ads
- Performance max ads
Advantages of Google ads :
- Faster results compared to SEO strategies.
- Google is a well known brand.
- Precise targeting of the intended audience.
- Potential to outrank competitors.
- Opportunities for retargeting.
- Full control over ad management.
- Delivers high Returns On Investment (ROI).
Uncompress your brand offering with Google ads marketing
Now that you are inspired by Google ad advantage, all you need to do is reach Kreative Marketing Insights (KMI) , the dynamic internet marketing agency in Atlanta providing useful Google ad services. We are always there for you.
Display ads
What are display ads?
A display ad is a special type of social media marketing campaign. It involves paid promotions on social media or other platforms, using text, images, or videos to guide customers to a website or landing page. In 2022, U.S. companies spent over 120 billion USD on display ads, and in 2023, this figure has risen to 140 billion USD.
Plus points of using display ads
- Visually appealing : Display ads are designed to captivate users with eye-catching graphics and compelling text. They hold great potential to attract and convert audiences.
- Geographic targeting : Another advantage of display ads is that as a small business owner, you can target your desired audience based on your location or region. This is particularly useful when customers in the same area are likely searching for a similar product.
- Retargeting audience : Display ads build a customer base through retargeting, showing the ads to customers on other platforms after they’ve visited your social media pages or website.
- Brand visibility : Displaying ads can significantly boost your business. These ads represent your business and make the target audience more aware of your product. Whether or not they click on the ads, they still capture the audience’s attention.
- Cost-effective : Display ads are cost-effective compared to other social media marketing methods. You can set your own budget and run ads based on cost-per-impression (CPM) and cost-per-click (CPC).
Make your brand even more appealing!
Display ads are today the most popular choice of marketing amongst businesses. Want to see some great results Then, get in touch with Kreative Marketing Insights (KMI) – the best digital marketing agency offering essential display ad services for enterprises.